My Entry for Young Spikes Integrated Competition 2021
Client: Conservation International
Project Name : Sustainable Seafood
Challenge: Business is the engine that drives global economic growth. But what if companies —from small-scale farming co-ops to the world’s largest corporations — were also conservation champions? We want to create an integrated awareness and partnerships campaign, directed at corporate decision makers, which makes the idea of partnering with CI on their sustainable seafood initiatives attractive. We want to get the message across that partnering with CI will help the world’s companies take bold steps toward sustainability that benefit people, the planet and their bottom lines.
Target Audience: C-Level decision makers based in Singapore & Hong Kong.
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